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Social Media Policy

PURPOSE


The Viking Aquatic Club recognizes the prevalence of electronic communication and social
media in today’s world. Many of our swimmers use these means as their primary method of
communication. While the Club acknowledges the value of these methods of communication,
the Club also realizes that there are associated risks that must be considered when adults use
these methods to communicate with minors.

GENERAL CONTENT

All communications between a coach or other adult and an athlete must be professional in
nature and for the purpose of communicating information about team activities. The content
and intent of all electronic communications must adhere to the USA Swimming Code of

Conduct regarding Athlete Protection.

For example, as with any communication with an athlete, electronic communication should not
contain or relate to any of the following:

  • drugs or alcohol use;
  • sexually oriented conversation; sexually explicit language; sexual activity
  • the adult’s personal life , social activities, relationship or family issues, or personal
    problems; and
  • inappropriate or sexually explicit pictures

Note: Any communication concerning an athlete’s personal life, social activities,
relationship or family issues or personal problems must be transparent, accessible and
professional.

Whether one is an athlete, coach, board member or parent, the guiding principle to always use
in communication is to ask: “Is this communication something that someone else would find
appropriate or acceptable in a face ­to ­face meeting?” or “Is this something you would be
comfortable saying out loud to the intended recipient of your communication in front of the
intended recipient’s parents, the coaching staff, the board, or other athletes?”
With respect to electronic communications, a simple test that can be used in most cases is
whether the electronic communication with swimmers is Transparent, Accessible and
Professional.

Transparent: All electronic communication between coaches and athletes should be
transparent. Your communication should not only be clear and direct, but also free of hidden
meanings, innuendo and expectations.

Accessible: All electronic communication between coaches and athletes should be considered a
matter of record and part of the Club’s records. Whenever possible, include another coach or
parent in the communication so that there is no question regarding accessibility.

Professional: All electronic communication between a coach and an athlete should be
conducted professionally as a representative of the Club. This includes word choices, tone,
grammar, and subject matter that model the standards and integrity of a staff member.
If your communication meets all three of the T.A.P. criteria, then it is likely your method of
communication with athletes will be appropriate.

FACEBOOK, MYSPACE, BLOGS, AND SIMILAR SITES

Coaches may have personal Facebook (or other social media site) pages, but they are not
permitted to have any athlete member of the Club join their personal page as a “friend.” A
coach should not accept any “friend” request from an athlete. In addition, the coach should
remind the athlete that this is not permitted. Coaches and athletes are not permitted to
“private message” each other through Facebook. Coaches and athletes are not permitted to
“instant message” each other through Facebook chat or other IM method.
Coaches are encouraged to set their pages to “private” to prevent athletes from accessing the
coach’s personal information.

TWITTER

Best Practice: Coaches are not permitted to follow athletes on Twitter. Likewise, athletes are
not permitted to follow coaches on Twitter. Coaches and athletes are not permitted to “direct
message” each other through Twitter.

TEXTING

Texting only shall be used for the purpose of communicating information directly related to
team activities.

EMAIL

Athletes and coaches may use email to communicate when discussing matters related to team
activities.

REQUEST TO DISCONTINUE ALL ELECTRONIC COMMUNICATIONS

The parents or guardians of an athlete may request in writing that their child not be contacted
by coaches through any form of electronic communication.

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